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Design Devices: Repeat, Repeat, Repeat

The title might be the most important part of a book, so why not repeat it?

Design Devices: Repeat, Repeat, Repeat

The title might be the most important part of a book, so why not repeat it?

There are several different reseasons why a designer may repeat a title on a cover. This technique helps a title to stand out, but it can also help convey the theme or tone of the book and give readers an idea of what they can expect to find inside. In Overload, the word has come to life as the viewer feels the weight of ten iterations stacked on top of each other.

There is an ingenious conversation happening in Donna Cheng’s Tell Me Lies, creating tension and giving us some insight into the protagonist.

The Man Who Couldn’t Stop shows you exactly that.

Here are 10 covers that repeat the title for maximum impact. Explore the tag “repetition” to see even more covers that use this engaging design element.

Blog post cover artwork by Mel Bochner.

Design by Karl Spurzem, 2020
Design by Amanda Weiss, 2020
Design by Alex Merto, 2016
Design by Donna Cheng, 2018
Design by Jonathan Pelham, 2019
Design by Katie Tooke, 2014
Design by Alban Fischer, 2022
Design by Anna Bauer Carr, 2020
Crown Publishing, 2023
Design by Emily Mahon, Doubleday, 2019
Harper, 2023
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