There are several different reseasons why a designer may repeat a title on a cover. This technique helps a title to stand out, but it can also help convey the theme or tone of the book and give readers an idea of what they can expect to find inside. In Overload, the word has come to life as the viewer feels the weight of ten iterations stacked on top of each other.

There is an ingenious conversation happening in Donna Cheng’s Tell Me Lies, creating tension and giving us some insight into the protagonist.

The Man Who Couldn’t Stop shows you exactly that.

Here’s a selection of covers that repeat the title for maximum impact. Explore the tag “repetition” to see even more covers that use this engaging design element.

Blog post cover artwork by Mel Bochner.