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Steve Attardo

Designer, Creative Director

Steve Attardo is a New York-based art director, designer, photographer, and educator working with a focus in publishing, photojournalism, and all forms visual storytelling. Currently, Steve is the Design Director for W. W. Norton and Company’s trade book division.

Norton is the world’s largest Independent publisher whose books live at the intersection high quality non-fiction, reportage, groundbreaking fiction, and poetry. In this role, he leads and contributes to a team talented Art Directors and Designers who combined, jacket nearly 200 books per year. Additionally, he plays a role in the cross platform marketing of key titles by exploring new media as a means to communicate a book’s broader message.

His core interest as an artist is in documenting and portraying the complexity of a story through simple and striking compositions. His photography, his work at Norton, and his approach as an educator is all in service to the stories and connections between us. In 2009, Steve began to explore the idea of peeling back the layers with his thesis project at SVA titled, Campfire: Hunter and since then has been refining his voice of combining words, photography, and art.

Over the past 10 years, Steve has worked for nearly every major publisher, Newsweek Magazine, The New York Times, and a variety of freelance clients. Some of the Author’s he has had the privilege of working with include Ronan Farrow, Jay-Z, Neil DeGrasse Tyson, Michael Korda, Rion Amilcar Scott, Chuck Palahniuk, Nicole Dennis-Benn, and (Mayor) Pete Buttigeig.

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Steve Attardo

Designer, Creative Director

Steve Attardo is a New York-based art director, designer, photographer, and educator working with a focus in publishing, photojournalism, and all forms visual storytelling. Currently, Steve is the Design Director for W. W. Norton and Company’s trade book division.

Norton is the world’s largest Independent publisher whose books live at the intersection high quality non-fiction, reportage, groundbreaking fiction, and poetry. In this role, he leads and contributes to a team talented Art Directors and Designers who combined, jacket nearly 200 books per year. Additionally, he plays a role in the cross platform marketing of key titles by exploring new media as a means to communicate a book’s broader message.

His core interest as an artist is in documenting and portraying the complexity of a story through simple and striking compositions. His photography, his work at Norton, and his approach as an educator is all in service to the stories and connections between us. In 2009, Steve began to explore the idea of peeling back the layers with his thesis project at SVA titled, Campfire: Hunter and since then has been refining his voice of combining words, photography, and art.

Over the past 10 years, Steve has worked for nearly every major publisher, Newsweek Magazine, The New York Times, and a variety of freelance clients. Some of the Author’s he has had the privilege of working with include Ronan Farrow, Jay-Z, Neil DeGrasse Tyson, Michael Korda, Rion Amilcar Scott, Chuck Palahniuk, Nicole Dennis-Benn, and (Mayor) Pete Buttigeig.

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Designer Requirements

Only a carefully curated group of designers are given access to the creative briefs posted on the INABC Jobs Board. This system ensures that clients receive top-notch, focused proposals from professionals whose talents have been vetted

All designers who will be bidding on your cover design have applied to receive job notifications and have been approved by the INABC admin team. Our approved designers:

  • Are professional book cover designers, not simply generalist graphic designers.
  • Have been working in the industry for a minimum of 3 years, usually more.
  • Must demonstrate a contemporary aesthetic, creating work that feels current and relevant to today’s book design market. We seek professionals who stay informed on industry trends while pushing boundaries with innovative, forward-thinking designs. Our designers know that our clients are not looking for designs that feel “dated.”
  • Work on multiple book cover projects in any given month
  • Are committed to delivering high-quality, original designs tailored to each client’s unique vision. 
  • Do NOT sell or offer book cover premades. At INABC, we do not condone the offering of pre-made book covers. We are fans of highly bespoke cover work.
  • Do NOT use AI-generated imagery in their commercial work.
  • Have accessible online portfolios showcasing book cover work that are easy for anyone to review.
  • Have extensive experience working with self-publishing authors AND commercial presses.
  • Are available and excited to receive these weekly briefs.

If you are contacted by a designer that doesn’t align with the requirements described above, we ask that you please contact the INABC admin team at ineedabookcover.assistant@gmail.com.

Designer Disclaimer

INABC is not a full-service design agency. It’s a curated directory that helps you connect directly with talented freelance designers. Each designer handles their own pricing, process, and contracts. We encourage you to communicate clearly with your chosen designer and to review their portfolio carefully to make sure they’re a good fit for your project. Designers and authors are expected to draft, negotiate, and sign their own contracts to ensure that expectations, deliverables, and rights are clearly outlined before any work begins.

While we do our best to curate a talented community, INABC is not involved in the collaborations that follow and we cannot guarantee the outcome of individual projects with specific designers. If you run into an issue with a designer that you find from using INABC, we are open to learning about your experience, but ultimately, INABC will not be involved in any specific disputes. For more information, visit the For Authors page and read our Terms & Conditions.

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