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Helen Yentus

Helen Yentus

Art Director, Designer
New York, USA
New York USA
Helen Yentus is a book cover designer and the Art Director of Riverhead Books.
Whether they realize it or not, almost every reader in the US has appreciated a Helen Yentus cover design. Helen designed the intricate, all-type cover for the mega-bestseller Eat Pray Love. This cover became so iconic and so intrinsically connected to Elizabeth Gilbert’s memoir, that it was even adapted as a movie poster and was used in the movie’s marketing campaign. And so, as you can see, almost every adult reader can immediately recall a Helen Yentus design. 
In a 2018 article with AIGA, Helen said, “I think having been influenced so much by graphic design, I don’t know that I had a chance of being anything else, to be honest.”
The daughter of an exhibition designer, she arrived in Brooklyn with her family via the Soviet Union, and was raised on a diet of books about the Constructivists (which Yentus jokingly acknowledges may seem clichéd, given her background) and the Bauhaus. Growing up, she pored over type specimen books, tracing letters until the books were ruined. (Zachary Petite via AIGA)
In 2018, Helen had dozens of her covers displayed as a part of the Be My Cover book cover exhibit at the Strand Bookstore in NYC. She spoke on a panel about book cover design that can be viewed in its entirety here.Helen Yentus is a graduate of the School of Visual Arts in NYC. Before becoming the Art Director of Riverhead, she was as a designer for Penguin and later for the Vintage/Anchor division of Random House.For further reading, click the following: Publisher’s Weekly Star Watch Profile. Interview with PRH. PRINT Magazine Profile.
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Helen Yentus

Art Director, Designer
Disclaimer
Views: 1,993
New York, USA
New York USA
Helen Yentus is a book cover designer and the Art Director of Riverhead Books.
Whether they realize it or not, almost every reader in the US has appreciated a Helen Yentus cover design. Helen designed the intricate, all-type cover for the mega-bestseller Eat Pray Love. This cover became so iconic and so intrinsically connected to Elizabeth Gilbert’s memoir, that it was even adapted as a movie poster and was used in the movie’s marketing campaign. And so, as you can see, almost every adult reader can immediately recall a Helen Yentus design. 
In a 2018 article with AIGA, Helen said, “I think having been influenced so much by graphic design, I don’t know that I had a chance of being anything else, to be honest.”
The daughter of an exhibition designer, she arrived in Brooklyn with her family via the Soviet Union, and was raised on a diet of books about the Constructivists (which Yentus jokingly acknowledges may seem clichéd, given her background) and the Bauhaus. Growing up, she pored over type specimen books, tracing letters until the books were ruined. (Zachary Petite via AIGA)
In 2018, Helen had dozens of her covers displayed as a part of the Be My Cover book cover exhibit at the Strand Bookstore in NYC. She spoke on a panel about book cover design that can be viewed in its entirety here.Helen Yentus is a graduate of the School of Visual Arts in NYC. Before becoming the Art Director of Riverhead, she was as a designer for Penguin and later for the Vintage/Anchor division of Random House.For further reading, click the following: Publisher’s Weekly Star Watch Profile. Interview with PRH. PRINT Magazine Profile.
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Designer Requirements

Only a carefully curated group of designers are given access to the creative briefs posted on the INABC Jobs Board. This system ensures that clients receive top-notch, focused proposals from professionals whose talents have been vetted. 

All designers who will be bidding on your cover design have applied to receive job notifications and have been approved by the INABC admin team. Our approved designers:

  • Are professional book cover designers, not simply generalist graphic designers.
  • Have been working in the industry for a minimum of 3 years, usually more.
  • Must demonstrate a contemporary aesthetic, creating work that feels current and relevant to today’s book design market. We seek professionals who stay informed on industry trends while pushing boundaries with innovative, forward-thinking designs. Our designers know that our clients are not looking for designs that feel “dated.”
  • Regularly and consistently work on multiple book cover projects each month. Over years of designing at this pace, they’ve built portfolios showcasing a substantial body of published work (at least 16 covers for review).
  • Are committed to delivering high-quality, original designs tailored to each client’s unique vision. 
  • Do NOT sell or offer book cover premades. At INABC, we do not condone the offering of pre-made book covers. We are fans of highly bespoke cover work.
  • Do NOT use AI-generated imagery in their commercial work.
  • Have accessible online portfolios showcasing book cover work that are easy for anyone to review.
  • Have extensive experience working with self-publishing authors AND commercial presses.
  • Are available and excited to receive these weekly briefs.

If you are contacted by a designer that doesn’t align with the requirements described above, we ask that you please contact the INABC admin team at ineedabookcover.assistant@gmail.com.

Designer Disclaimer

INABC is not a full-service design agency. It’s a curated directory designed to help visitors identify the designers behind some pretty amazing book covers.

If you reach out to a talented designer from this site, INABC does not take responsibility for the professional interactions that may follow. Each designer in our directory sets their own proposals and contracts. We encourage you to review a designer’s portfolio carefully to make sure they’re a good fit for your project and to communicate your expectations clearly with your chosen designer. Designers and clients are expected to draft, negotiate, and sign their own contracts to ensure that expectations, deliverables, and rights are clearly outlined before any work begins.

While we do our best to curate a talented community, INABC is not involved in the collaborations that follow, and, therefore, we cannot guarantee the outcome of individual projects with specific designers. If you run into an issue with a designer that you find from using INABC, we are open to learning about your experience, but ultimately, INABC will not be involved in any specific disputes. For more information, visit the For Authors page and read our Terms & Conditions.

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