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Creative Brief

This Is An Example


Front Cover Text

Title: This Is An Example
Subtitle: How Your Brief Will Appear On The Site
Author: Zoe Norvell
“Author of” Line: Founder of
Bestseller Line: #1 New York Times Bestseller

Book Genre

How To


Hardcover, eBook

Trim Size

6 x 9″


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Example Book Covers

Example Book Cover Descriptions

• “Men Explain” and “Who We’re Reading” = I’d like to see one all-type exploration. I’m open to both serif fonts or sanserif fonts. I’m open to dark type on a light background or vice versa.
• “Nine Days” and “Critics’ Circle” = I’d like to see one direction that uses newspaper typography in some way. I prefer the full bleed photo background of Nine Days over the more quiet, solid color.
• “Exhausting,” “The Idiot,” “Letters to” = I’d like to see a version that uses an object that relates to the story as the central focus.
• I welcome a ‘designer’s choice’ option as well

Wrong Direction Book Covers

Wrong Direction Book Cover Descriptions

Do not want a color-centric design without an image or illustration. For the all-type option, text should dominate the composition over shapes, color, or negative space.

General Likes & Overall Vision

• Bold, loud typography
• Bright colors
• Open to serif or sanserif fonts but with a preference for serif

Dislikes & Things to Avoid

• Do not use Red as the dominant color or as the background color
• no scripts, cursive, or handwritten fonts

Stock Image Budget

At a Glance






3 weeks

Pub Date

November 2024


This is NOT a real brief. This is an example.
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